Search Marketing Agency Indianapolis: Steele Solutions Drives Search Results
Search marketing is the umbrella discipline that encompasses everything a business does to be visible when customers search for what they offer — SEO, Google Ads, AI search optimization, and local search strategies working together. Here is how a search marketing agency Indianapolis companies can trust should bring SEO, paid search, and AI search together.
Steele Solutions is Indianapolis's integrated search marketing agency. We don't silo SEO from paid search. We don't separate traditional search from AI search. We build unified search strategies that maximize your visibility at every touchpoint.
The Search Marketing Landscape in 2026
| Search Channel | Market Share / Status | Our Role |
|---|---|---|
| Google Organic Search | ~60% of clicks | SEO: technical, content, links |
| Google Paid Search (Ads) | ~15–20% of clicks | Google Ads management |
| Google Maps / Local Pack | Top 3 businesses win 44% local clicks | Local SEO + GBP |
| Google AI Overviews | Now 20–30% of search pages | GEO content optimization |
| ChatGPT / Perplexity search | Rapidly growing | E-E-A-T + citation strategy |
| Bing + Copilot | ~6% and growing | Bing SEO + structured data |
Our Search Marketing Services in Indianapolis
Search Engine Optimization (SEO)
The foundation of every search marketing strategy. We build technical SEO health, keyword-targeted content, and authoritative backlinks that drive sustained organic growth in Indianapolis and beyond. See our SEO services.
Google Ads Management
While SEO builds long-term equity, Google Ads delivers immediate search visibility. We manage Indianapolis-targeted PPC campaigns with continuous optimization for maximum ROI. See our Google Ads services.
Generative Engine Optimization (GEO)
AI search is the fastest-growing segment of the search landscape. We optimize your content to appear in Google AI Overviews, ChatGPT, and Perplexity — the emerging search channels that most Indianapolis agencies aren't even thinking about yet. Learn about GEO.
Local Search Marketing
Local search — Google Maps, local pack, "near me" — is a distinct discipline. We optimize your Google Business Profile, local citations, and geo-targeted content for dominant local pack presence across Indianapolis and the suburbs.
Search Analytics & Reporting
Every Steele Solutions client receives monthly search analytics reporting: keyword rankings, organic traffic, Google Ads performance, and search visibility trends — all in one dashboard.
Why Integrated Search Marketing Wins
Most Indianapolis businesses treat SEO, Google Ads, and local search as separate strategies. The most successful ones treat them as one integrated search ecosystem:
- Google Ads data reveals the exact keywords that convert → SEO targets those terms for free organic traffic
- SEO content improves Google Ads Quality Scores → lower cost per click
- Local SEO + Google Ads together dominate both map and search results → maximum SERP coverage
- GEO authority builds on strong traditional SEO foundations → AI and organic visibility reinforce each other
Indianapolis Search Marketing Results
Steele Solutions clients achieve results like:
- Moving from page 3 to page 1 for competitive Indianapolis search terms within 90–180 days
- 50–120% increases in organic search traffic within 6 months
- Local pack rankings for multiple service categories in Indianapolis suburbs
- Google Ads cost-per-lead reductions of 30–50% through Quality Score optimization
- Measurable AI search visibility for key Indianapolis search queries
Frequently Asked Questions: Search Marketing in Indianapolis
What's the difference between SEO and search marketing?
SEO is one component of search marketing. Search marketing encompasses SEO, paid search (Google Ads), local search, and AI search optimization — the full range of strategies that affect your visibility in search engines.
Should I invest in SEO or Google Ads for my Indianapolis business?
Ideally both — they complement each other. Google Ads delivers immediate visibility; SEO builds long-term organic equity. Many clients start with Ads for quick results while SEO builds momentum.
How do you measure search marketing success?
We track keyword rankings, organic traffic volume and quality, Google Ads conversion rates and cost per lead, local pack appearances, and ultimately revenue influenced by search marketing.
Maximize your Indianapolis search visibility. Schedule a free search marketing consultation with Steele Solutions today.
