- HomeCustom Web Design Built to Rank. Built to Convert.
Custom Web Design Built to Rank. Built to Convert.
A useful business website makes the offer clear, helps visitors complete their task and gives search engines accessible, well-organized content. Our web design work connects structure, visual identity, performance and measurement from the beginning. The result is a site that can support marketing and be maintained as the business changes.
- SSL secured
- Accessibility-focused
- SEO optimized day one
- Mobile-first
- 100% satisfaction guarantee
Your website might be losing you customers every day.
A slow, outdated or poorly built site doesn’t just look unprofessional — it sends potential customers straight to your competitors. Drag the divider to compare.
- Template designs that look like every competitor
- SEO added as an afterthought — or not at all
- No ADA compliance — legal risk every day
- Slow load speeds hurting conversions and rankings
- 100% custom — never a template or recycled layout
- Full SEO build-out from the first line of code
- Accessible design with ongoing testing
- Core Web Vitals optimized from the start
What we build.
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W-04Business
Business & service websites
Multi-page sites for service businesses. Built to rank locally, load fast and turn browsers into booked clients.
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W-05E-commerce
E-commerce websites
Online stores built for sales, not just looks. SEO-friendly category structures and checkout flows that don’t leak.
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W-06Shopify
Shopify stores
Conversion architecture at the core — product pages that sell, effortless mobile, analytics from launch.
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W-07Google
Google Ads landing pages
Single-purpose pages designed to lower cost-per-click and maximize leads from paid campaigns.
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W-08Website
Website redesigns
We audit your site, preserve your SEO equity and rebuild what’s holding you back.
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W-09ADA
ADA accessible sites
WCAG 2.1 AA builds that protect you from legal liability and open your site to every visitor.
Built to Google’s “good” thresholds.
Core Web Vitals are Google’s own speed and stability measurements. These are the thresholds Google classes as “good” — the targets every Steele build is engineered against.
Thresholds: Google Search Central, Core Web Vitals.
D Design, performance & security
| D-01 | 100% custom design — your brand, your vision |
|---|---|
| D-02 | Mobile-first, fully responsive across all devices |
| D-03 | SSL certificate — encrypted and secure |
| D-04 | Core Web Vitals optimized (LCP, INP, CLS) |
| D-05 | Fast page loads — compressed & cached |
| D-06 | Markup.io collaborative design review |
| D-07 | UX-optimized layout for conversions |
| D-08 | Copywriting guidance & structure |
L SEO, accessibility & launch
| L-01 | Full on-page SEO — meta, headers, schema markup |
|---|---|
| L-02 | Google Analytics & Search Console setup |
| L-03 | XML sitemap & robots.txt configuration |
| L-04 | Accessibility testing and remediation planning |
| L-05 | WCAG 2.1 AA compliance |
| L-06 | Google Business Profile optimization at launch |
| L-07 | Post-launch technical review & optimization |
| L-08 | Sitemap prepared for Google and indexing monitored after launch |
Six steps. You approve every one.
Transparent, fast and collaborative. Most business websites are completed in 3–5 weeks; Google Ads landing pages in 7–10 days.
- 1
Discovery & strategy
Your goals, audience, competitors and positioning — before a single pixel is designed.
- 2
Wireframes & UX blueprint
Page layout, content hierarchy and user journey. You approve the strategy first.
- 3
Custom design mockups
Shared via Markup.io — comment directly on screen until it’s exactly right.
- 4
Development & SEO build
Clean code with SEO, schema and performance built in — not added later.
- 5
Review, testing & revisions
Every page tested across devices and browsers. We launch when you’re proud of it.
- 6
Launch, setup & handover
Go live, submit the sitemap, set up Analytics and Search Console, walk you through it.
“Kaleb is AWESOME! He made our business website and did an amazing job — we couldn't be happier. Highly recommend!”
“Steele Solutions did an amazing job with my website development. Highly professional, responsive, and delivered a site that exceeded my expectations.”
“Responsive and innovative. Will work with him again very soon.”
Web design — common questions.
Q.01How much does a website cost?
We offer transparent, affordable packages for small and mid-sized businesses — without the agency markup. Pricing depends on scope, number of pages and features. Ask for a free quote and we’ll give you a clear, honest number upfront. No hidden fees, no surprise invoices.
Q.02How long does it take to build my website?
Most business websites are completed in 3–5 weeks. Google Ads landing pages can be ready in 7–10 days. We set clear milestones at kickoff so you always know where we are.
Q.03Will my new website rank on Google?
It’s built to — SEO is in the foundation, not bolted on. From metadata and schema markup to heading structure and site speed, every technical SEO requirement is addressed before launch.
Q.04Is ADA accessibility compliance really necessary?
Accessibility helps people use your website. We review practical barriers with automated and manual testing and plan remediation. No widget or one-time test guarantees legal compliance or a particular search ranking.
Q.05Do you offer redesigns for existing sites?
Yes — carefully. We audit your existing site, identify what’s working for SEO, and preserve that equity while rebuilding what’s holding you back. You don’t lose rankings in the process.
Q.06What platform do you build on?
Whatever is right for your business — Squarespace, WordPress, Shopify or custom HTML. We’ll recommend the best fit once we understand your requirements.
A practical approach to web design
A useful business website makes the offer clear, helps visitors complete their task and gives search engines accessible, well-organized content. Our web design work connects structure, visual identity, performance and measurement from the beginning. The result is a site that can support marketing and be maintained as the business changes.
Start with a clear job for every page
A discovery session establishes the audience, services, existing search equity and the actions that matter. We inventory current URLs before redesigning them, then separate primary service pages from supporting guides. Navigation should reflect how a buyer thinks about the business. A website with fewer confusing decisions can be more useful than one with a large menu and overlapping landing pages.
Build around real content and real visitors
Design follows an agreed content structure, with attention to mobile reading, concise labels and credible evidence. Contact forms ask only what is necessary for the next step. Important controls work with a keyboard, focus is visible and images have appropriate alternatives. Accessibility is an ongoing practice involving testing and maintenance; a template or overlay is not a blanket legal guarantee.
Protect search visibility during the move
A migration should account for every valuable URL. We preserve existing paths where possible and map necessary changes to direct permanent redirects. Titles, descriptions, canonical URLs and internal links are checked on the generated pages. The new sitemap includes only the intended canonical URLs. Search Console monitoring after launch helps identify unexpected indexing or crawl changes while a rollback remains available.
Use a six-step delivery process
We work through discovery, page planning, visual design, implementation, testing and launch. Each stage produces something concrete to review: a page map, content, a working preview or an acceptance checklist. Testing covers navigation, forms, mobile layouts and the pages people enter from search. Launch includes ownership and maintenance documentation, so updating a sentence or publishing a guide does not require rebuilding the business relationship.
Choose a scope that matches the business
A local contractor may need service explanations, credible project examples and an estimate flow. A professional practice may need clear specialties and a consultation path. A B2B supplier may need capabilities and a qualified inquiry. The right system depends on what visitors need to accomplish, the team maintaining the site and the integrations required. We define those needs before recommending a technology stack.
Connect the website to the next stage of growth
Explore Indianapolis web design for local planning and SEO services for ongoing discovery. Our accessibility service focuses on barriers that affect real visitors. Review recent projects and bring your existing site, content and goals to the first conversation. A scoped proposal should distinguish design, content, integrations, hosting and future maintenance.
Indianapolis roots. Room to grow.
We work with businesses across the United States, with local service expertise throughout central Indiana.
Start in Indianapolis
Indianapolis SEO · AI SEO · Web design · AI consulting · Marketing agency
Explore your local market
Carmel · Fishers · Westfield · Noblesville · Zionsville · Greenwood · Columbus
Let’s build a website that works for you
We’ll review your current site and show you exactly what needs to change.
- Tell us about the projectOnly first name and email are required.
- We review your current siteSpeed, SEO foundations, accessibility and conversion paths.
- You get a clear plan and quoteTransparent pricing. No hidden fees, no surprise invoices.