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Sheet W-01 · Layout draft

Indianapolis Web Design Company — Websites Built to Rank and Convert

Indianapolis web design should make your offer clear, help visitors take the next step and preserve the search visibility your business has already earned. Steele Solutions brings structure, visual design, accessibility and measurement into one plan, with a working preview and a practical publishing process.

  • SSL secured
  • Accessibility-focused
  • SEO optimized day one
  • Mobile-first
  • 100% satisfaction guarantee
A website layout drafted on a 12-column grid A browser frame with a twelve-column grid; header, hero, feature blocks and a call-to-action are drawn in, with dimension lines marking the grid. 7 COL 12-COLUMN GRID · 10PX GUTTER · MOBILE-FIRST H2 · SERVICEH2 · PROOFH2 · CTA IMG · WEBP · LAZY
§01Template vs. customSheet W-02

Your website might be losing you customers every day.

A slow, outdated or poorly built site doesn’t just look unprofessional — it sends potential customers straight to your competitors. Drag the divider to compare.

TemplateSteele custom
What most small-business websites get wrong
  • Template designs that look like every competitor
  • SEO added as an afterthought — or not at all
  • No ADA compliance — legal risk every day
  • Slow load speeds hurting conversions and rankings
What Steele Solutions builds
  • 100% custom — never a template or recycled layout
  • Full SEO build-out from the first line of code
  • Accessible design with ongoing testing
  • Core Web Vitals optimized from the start
§02Drawing register — website typesSheet W-03

What we build.

  1. W-04Business

    Business & service websites

    Multi-page sites for service businesses. Built to rank locally, load fast and turn browsers into booked clients.

  2. W-05E-commerce

    E-commerce websites

    Online stores built for sales, not just looks. SEO-friendly category structures and checkout flows that don’t leak.

  3. W-06Shopify

    Shopify stores

    Conversion architecture at the core — product pages that sell, effortless mobile, analytics from launch.

  4. W-07Google

    Google Ads landing pages

    Single-purpose pages designed to lower cost-per-click and maximize leads from paid campaigns.

  5. W-08Website

    Website redesigns

    We audit your site, preserve your SEO equity and rebuild what’s holding you back.

  6. W-09ADA

    ADA accessible sites

    WCAG 2.1 AA builds that protect you from legal liability and open your site to every visitor.

§03Performance specificationSheet W-04

Built to Google’s “good” thresholds.

Core Web Vitals are Google’s own speed and stability measurements. These are the thresholds Google classes as “good” — the targets every Steele build is engineered against.

≤ 2.5 s
Largest contentful paint
≤ 200 ms
Interaction to next paint
≤ 0.1
Cumulative layout shift

Thresholds: Google Search Central, Core Web Vitals.

D Design, performance & security

D-01100% custom design — your brand, your vision
D-02Mobile-first, fully responsive across all devices
D-03SSL certificate — encrypted and secure
D-04Core Web Vitals optimized (LCP, INP, CLS)
D-05Fast page loads — compressed & cached
D-06Markup.io collaborative design review
D-07UX-optimized layout for conversions
D-08Copywriting guidance & structure

L SEO, accessibility & launch

L-01Full on-page SEO — meta, headers, schema markup
L-02Google Analytics & Search Console setup
L-03XML sitemap & robots.txt configuration
L-04Accessibility testing and remediation planning
L-05WCAG 2.1 AA compliance
L-06Google Business Profile optimization at launch
L-07Post-launch technical review & optimization
L-08Sitemap prepared for Google and indexing monitored after launch
§04Build sequenceSheet W-05

Six steps. You approve every one.

Transparent, fast and collaborative. Most business websites are completed in 3–5 weeks; Google Ads landing pages in 7–10 days.

  1. 1

    Discovery & strategy

    Your goals, audience, competitors and positioning — before a single pixel is designed.

  2. 2

    Wireframes & UX blueprint

    Page layout, content hierarchy and user journey. You approve the strategy first.

  3. 3

    Custom design mockups

    Shared via Markup.io — comment directly on screen until it’s exactly right.

  4. 4

    Development & SEO build

    Clean code with SEO, schema and performance built in — not added later.

  5. 5

    Review, testing & revisions

    Every page tested across devices and browsers. We launch when you’re proud of it.

  6. 6

    Launch, setup & handover

    Go live, submit the sitemap, set up Analytics and Search Console, walk you through it.

§05Field reportsSheet W-06

Google reviews

Quoted word-for-word from our Google Business Profile.

“Kaleb is AWESOME! He made our business website and did an amazing job — we couldn't be happier. Highly recommend!”
Roseville RV RentalsGoogle review
“Steele Solutions did an amazing job with my website development. Highly professional, responsive, and delivered a site that exceeded my expectations.”
David G.Google review
“Responsive and innovative. Will work with him again very soon.”
Dr. Christopher BartelGoogle review
§06Common questionsSheet W-07

Web design — common questions.

Q.01How much does a website cost for an Indianapolis business?

We offer transparent, affordable packages for small and mid-sized businesses — without the agency markup. Pricing depends on scope, number of pages and features. Ask for a free quote and we’ll give you a clear, honest number upfront. No hidden fees, no surprise invoices.

Q.02How long does it take to build my website for an Indianapolis business?

Most business websites are completed in 3–5 weeks. Google Ads landing pages can be ready in 7–10 days. We set clear milestones at kickoff so you always know where we are.

Q.03Will my new website rank on Google for an Indianapolis business?

It’s built to — SEO is in the foundation, not bolted on. From metadata and schema markup to heading structure and site speed, every technical SEO requirement is addressed before launch.

Q.04Is ADA accessibility compliance really necessary for an Indianapolis business?

Accessibility helps people use your website. We review practical barriers with automated and manual testing and plan remediation. No widget or one-time test guarantees legal compliance or a particular search ranking.

Q.05Do you offer redesigns for existing sites for an Indianapolis business?

Yes — carefully. We audit your existing site, identify what’s working for SEO, and preserve that equity while rebuilding what’s holding you back. You don’t lose rankings in the process.

Q.06What platform do you build on for an Indianapolis business?

Whatever is right for your business — Squarespace, WordPress, Shopify or custom HTML. We’ll recommend the best fit once we understand your requirements.

Clarity before complexity

Web design for Indianapolis businesses

Our Indianapolis headquarters connects national capabilities with the realities of serving central Indiana.

Why Indianapolis businesses choose a connected strategy

An Indianapolis business may compete across downtown, neighborhood markets and the surrounding counties at the same time. We start with the services you actually deliver, the customers you can support and the evidence already available on your site. Clear priorities keep a campaign from spreading the budget across unrelated channels. Your website, local profiles and inquiry process should tell the same story.

How we plan your Indianapolis campaign

We review the existing site, establish a baseline and agree which customer actions matter. A business serving one neighborhood needs a different page plan from a contractor covering Hamilton, Boone and Johnson counties. City pages should describe real coverage and useful service details, not invented offices. Reporting should separate visibility, visits and qualified leads so each decision has a clear reason.

An Indianapolis process with clear next steps

A migration should account for every valuable URL. We preserve existing paths where possible and map necessary changes to direct permanent redirects. Titles, descriptions, canonical URLs and internal links are checked on the generated pages. The new sitemap includes only the intended canonical URLs. Search Console monitoring after launch helps identify unexpected indexing or crawl changes while a rollback remains available.

Connect your Indianapolis marketing

Explore the full WEB DESIGN service, then connect Indianapolis SEO, AI SEO in Indianapolis, Indianapolis web design and local AI consulting around one objective. Our Indianapolis marketing agency can coordinate the work. Google Ads can support demand capture while longer-term work develops. Request a free audit to establish the priorities.

Clarity before complexity

Indianapolis roots. Room to grow.

We work with businesses across the United States, with local service expertise throughout central Indiana.

Start in Indianapolis

Indianapolis SEO · AI SEO · Web design · AI consulting · Marketing agency

Explore your local market

Carmel · Fishers · Westfield · Noblesville · Zionsville · Greenwood · Columbus

§07Work orderSheet W-08
Free website audit included

Let’s build a website that works for you

We’ll review your current site and show you exactly what needs to change.

  1. Tell us about the projectOnly first name and email are required.
  2. We review your current siteSpeed, SEO foundations, accessibility and conversion paths.
  3. You get a clear plan and quoteTransparent pricing. No hidden fees, no surprise invoices.
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